How Technology can help Agents remain Relevant
Why Real Estate Agents need to embrace Technology to remain Relevant.
Technology has forever changed how Australians buy homes. Thanks to a multitude of online websites, buyers can now browse listings, find homes and narrow their search all on their own—without ever calling the agent.
But though technology has allowed homebuyers to do all this legwork themselves, in most cases, they’re still go through agents to finalise the transaction.
As an agent, how do you scale your business? can you think of doing large volumes in a traditional way? You will find that it is really hard to extend services to your customers. However, technology can help agents serve a lot more people at the same time. Selecting the right technologies will allow agents to become more efficient – to serve more buyers in less time, resulting in more revenue generated.
Using modern technology, such as a good Client Relationship Management software can also help real estate agents make the buying process of their clients easier. With technology and mobile apps making a big impact on the industry, agents are provided anywhere and anytime access to data and reports thereby extending more opportunities to share with their clients. The evolution of property technology has made it easier for both agents and buyers to communicate efficiently, schedule showings and meetings, and moreover make the entire process simpler. Besides, most of the technology available now are trying to organise things easier for agents to remain relevant in the transaction process.
Technology gave agents access to a huge amount of real estate data. These data can support the agents to take better decisions and will eventually provide them more opportunities. With the entire world shifting to data-driven practices, leveraging big data from real estate dealings and applying machine learning and AI helps make better recommendations and crunch out valuable insights that provide agents an overview to make clear and accurate decisions, which bring out more efficiency and revenue.
If the buyers are performing their own searches, they get a better picture of the market, making things more realistic about what their budget will allow. On the other side, sellers will come to know what their properties are worth. But, they still need assistance to accomplish their goal of buying or selling, which means that technology will continue to revolutionise the market. However, when it comes to decision making, the customers will keep their trust with a real estate agent.
Down the line, agents who admit technology as a tool that can be adopted as a new way of conducting business and building successful relationships will ultimately lead the way. The key thing is to zero in on the right technology means that reaps true value. Teaming up with an advanced technical partner, like Easy Agent, having deep expertise in crafting successful technology solutions for the real estate industry will help identify and deploy the right one for you each time.
Technology will actually allow an agent to do an improved business. It enables an agent to better engage with their customers, optimise their business and zero in on deals that earn them the most profit. Besides, technology makes agents more efficient, which helps them serve a larger client base with utmost satisfaction.
Using the right tech can certainly help agents stay relevant with today’s digitally-driven buyers, but that’s not the only way realtors can differentiate themselves. it’s about providing value in other ways.
This might mean having expert negotiation skills—and therefore getting buyers better deals—or it could be an agent’s network of Solicitors, Conveyancers, lenders, inspectors and other helpful parties that sets them apart.
At the end of the day though, buyers generally still need assistance navigating the process. Throw in today’s red-hot market and historically low inventory levels, and having an agent’s expertise is more important than ever.
Digital transformation is now a key aspect of every sector. And it has been there with the real estate industry for years. The biggest trend now is probably the change in the mindset of agents by embracing technology to serve buyers who are increasingly tech-driven and despite all the tech that’s out there, that’s what it all comes down to: what the agent can offer above and beyond the confines of the web.
Easy Agent are industry front runners with property technology, you can read more about our leading prop tech software here
About the author
Monty Van Dyk is founder and CEO of Easy Agent and Lead Funnels Australia, headquartered on the Gold Coast, Queensland with agents in Brisbane, Sydney and Melbourne. Under Monty’s guidance and leadership, the team has sold thousands of homes in the past 18 years, performing exceptionally regardless of changing market conditions.
Before moving into real estate in 2002, Monty was a mechanical engineer for ten years. He credits the success of Easy Agent to the culture of learning and growth. His commitment to innovation has placed him in the top agent mastermind of real estate in Australia.
When he is not coaching or speaking, Monty is enjoying time with his family, playing music or training for his next IRONMAN triathlon. He is originally from Cairns, Queensland.