Easy Agent's Growth Initiative
It’s been two years since Easy Agent launched the Growth Initiative, which has fueled historic agent count, productivity and profitability gains across Australia. Now the company’s national regions are adopting the Growth Initiative tools to their markets. The results have been phenomenal!
From 2016 through 2019, the ASX Industrial Average grew 7.7 percent. During the same period, Easy Agent agent's have increased their profits by 242 percent.
Since the Growth Initiative’s launch, Easy Agent agents in Australia have boosted production 2.5 times the rate of the industry, according to a recent REAL Trends report. How’s that for results? The Growth Initiative activities are clearly working. And now Easy Agents' across the country are joining in on the action and leveraging the tools, models and systems of the Growth Initiative to expand their real estate businesses.
Easy Agent founder and CEO, Monty Van Dyk's excitement was evident as he discussed the success his whole team is having.
“We launched our Growth Initiative in November of 2016,” he says.
“The activities are focusing us on our numbers to use the tools, and it’s been a huge success,” says Monty.
“We’ve learned about all the concepts and the ‘Four Conversations.’ And, we’re implementing each, step by step and not all at once,” he says. “As Gary says, we need 10,000 hours to be masters at something,” says Monty. “And, we haven’t mastered all the Growth Initiative tools yet, but the conversations are happening and through practice the results are showing.”
In Australia, the emphasis on the Growth Initiative is driving all Easy Agent leaders and agents to have clear job descriptions. “It focuses our team leaders on ‘Doing the Two,’” says Monty. Back in 2016, “Do the Two” was a phrase that was adopted to reinforce the baseline expectations for team leaders across Easy Agent.
Reality: schedule two recruiting appointments a day, 10 a week and 40 a month.
“Our objective is to have 500 agents by the end of 2020 with 18 market centers open,” says Monty. Currently, with a firm focus set on the activities associated with the Growth Initiative, Easy Agent is trending to surpass those goals. Easy Agent agents have seen a two-year increase of 107 percent in gross commission income (GCI), a key indicator of robust agent production.
“We are positioning Easy Agent as a training company and people aren’t used to it,” says Monty. Many of the experienced agents who joined Easy Agent were former RE/MAX agents.
These new agents are seeing the value inherent of the company’s training focus that is directly improving and expanding their individual businesses and careers.
“They need to be enthusiastic to do the activities needed for success. And, we have the answers in our models and systems.” In response to their education challenge, Easy Agent has rolled out an extensive training program covering the key 24 concepts in their turn key success model The Easy Agent Method published in their Academy website.
As a priority, all new agents are required to fully understand the “Six Personal Perspectives,” and the "Charge" curriculum has been pivotal to ensuring agents are getting into production quickly. As a result of leading with revenue, following the models and using the Growth Initiative tools, in the past six months, Easy Agent has added six productivity coaches to fuel its agents’ success. The impact has been immense as the productivity coaches have served to reinforce the training with an accountability aspect for agents. “We’re doing a great job of exposing people to Easy Agent and its values, culture, models and systems,” says Monty.
About Monty Van Dyk
Monty Van Dyk is founder and CEO of Lead Funnels Australia and Easy Agent, headquartered on the Gold Coast, Queensland with teams in Brisbane, Sydney and Melbourne. Under Monty’s guidance and leadership, the team has sold thousands of homes in the past 18 years, performing exceptionally regardless of changing market conditions.
Before moving into real estate in 2002, Monty was a mechanical engineer for ten years. He credits the success of Easy Agent to the culture of learning and growth. His commitment to learning has placed him in the top agent mastermind and within the top 10 percent of real estate principals in Australia.
When he is not coaching or speaking, Monty is enjoying time with his family or training for his next IRONMAN; he has completed six so far in his sporting career. He is originally from Cairns, Queensland.