10. How do we find the right buyers?
A hairdressing salon has no value to a butcher. If you offered it to him for free, he still wouldn’t want it. The key to selling is to search for motivated buyers who think they can add value to the business. They will see less risk in it, and be prepared to pay more. Alert Property Group achieves this through 'Target Marketing'; where you concentrate your marketing activity on searching for qualified buyers with a strategic interest in buying your business, rather than relying on luck, or paying a fortune to advertise to people who are never going to be buyers.